Dr. Lutz Anderie

Sales & Marketing C-Level | Digital Business |
Consumer Products | Software | E-Commerce | Retail | Games
 


Lutz Anderie has extensive operational and strategic management experience in sales, marketing, software, games and e-commerce with leading companies such as Sony, Hasbro, Paramount, Atari, and Fujifilm. He is familiar with the latest digital solutions to drive companies to economic success.

·  Strategy, Management & Leadership C-Level  

·  Data Driven Business 

·  Digital Revenue Growth  

·  Artificial Intelligence (AI)
·  SaaS 
·  Margin & Profit Growth



· Permanent Full Time 



 

· White Label Consulting



· Interim Management 

 




Success through Digitalization & AI

Anderie Digital is the leading independent business digitalization consultancy. Leveraging its deep knowledge of modern business models, AI-powered software, and hands-on experience, it transforms sales and marketing strategies, guiding clients from conception to successful execution. 

C-Level Sales & Marketing | Digital Business  

Consumer Products

· Food, Nonfood, Nearfood

·  Reliable Network with Top 100+ CPG Companies

· Business Model Development


· Sales planning with Artificial Intelligence

· AI-based planning & forecasting

· Demand Volatility / 
Sales/ Revenue planning  

Software

· B2B & B2C

· CRM: Salesforce, HubSpot, MS Dynamics 

· E-Commerce:  Adobe Commerce (Magento), Shopify
 

· Cloud: AWS, MS Azure, Google Cloud 

· MarketplaceGenerative Artificial Intelligence

· Cybersecurity, Payment Solutions

E-Commerce

· Omnichannel

· E-Commerce, M-Commerce


· Artificial intelligence (AI) data analysis


· AI-supported purchasing decisions
 

· Amazon Vendor, Central Seller, Marketplace 

· Data- Driven Business


Retail
 

· Retail, Online, Offline 

· Strong network with top 30+ retail & e-commerce

 · Digital transformation support
 

· Technological Ecosystem

· AI-Powered Software


· Data Analytics 

Games & Gamification

· Strategic Gamification 

· Strong Network with AAA Developer & Indies

· Gamified Performance Optimization


· AI-based Gamification Solutions 


· International Strategy & Impact advice

· Custom Gamification for Business Growth

 

 

Leadership & Management 

 

· Digital Leadership means having a vision. To then define the digital path and convince a company's stakeholders to follow it. 
 

· Digital Management means implementing the strategy derived from the vision operationally and tactically. 

Lutz Anderie is Professor of Business Information Systems (Business & Computer Sciences) at the Frankfurt University of Applied Sciences. He works 'hands-on' and team-oriented with companies, investors and management consultancies on digitalization and transformation processes.


 

Networking

Dorothee Bär, Federal Minister for Research, Technology, and Space of the Federal Republic of Germany. Berlin

Networking

Prof. Dr. Kristina Sinemus, Hessian Minister for Digitalisation and Innovation. Wiesbaden, Federal Republic of Germany

[email protected]  +49 (173) 658 549

Germany 


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