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- 250+ Pages Up-to-Date Know How
- 70+ Graphics and Charts
- 12 Chapters
Digital Business Management
Transforming to a Data-Driven Organization Using AI
In today's rapidly evolving technological landscape, the ability to harness the power of artificial intelligence (AI) has become a cornerstone of success in both academia and the business world. Digital Business Management is more than just a textbook; it's a comprehensive guide designed to equip readers with the knowledge and skills necessary to thrive success in this dynamic environment.
How to Work with AI and Generate Success in Business
- Basic and Advanced Prompt Engineering
- Inspired by University Lecture
- 20+ Digital Industry and Business Case Studies
From Digital Business to a Data-Driven Organization
- Generate Success in Business
- Hands-On Advice
- What you need to do today to be in Business tomorrow
- AI for Academic Excellence
Digital Business Management
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Three Parts, 12 Chapters
•Effective AI Prompting
•From E-Business to Digital Business
•Digital Business Strategies
•Digital Infrastructure
•E-Commerce Shops and Web Presence
•Digital Marketing and Advertising
•Social and Mobile Commerce
•Content Management, Online Media, Ethics and Fake News
•Digital Business-to-Business Integration
•Digital Business Analysis and Digital Transformation
•Digital Business in Digital Worlds
•Industry and Business Cases
Industry and Business Cases
- 20+ Case Studies
- Basic Prompts for Essential Questions (e.g. Business Model)
- Advanced Prompts for Complex Analysis
- AI Generated Easy-to-Read Answers
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